Established in April 2006, ACTUALLY is a multi-label fashion and lifestyle concept store in the heart of Singapore at Orchard Gateway. The outlet carries various upscale streetwear and contemporary brands from across the world including Freitag, Fjallraven, Dr. Denim, Lazy Oaf and Spitfire. Over the past decade and counting, ACTUALLY introduces these labels to all and makes it accessible for everyone to try out new styles. A sister store of ACTUALLY is OUTSIDE and they offer those who are more outdoorsy a collection of items that can survive harsher weather conditions. From backpacks to jackets and other accessories, they offer a wide range of items to pick from.